I look at what's actually stopping people from choosing your business, then run social media and content built specifically to fix that. Not generic posts, and not a report that sits in a drawer. The two, working together.
Free, no-obligation look at your current page: three things to fix, today. No faff.
People sometimes see this page and assume it's just posting on social media, or just business analysis. It's neither on its own. It's this:
I take a proper look at your Google Business Profile, reviews and your business's own busy/quiet patterns to find what's actually stopping people from choosing you.
Then I run your social media and content, built specifically to fix that. Not generic posts about your business in general.
More visits, bookings or orders in the exact area we targeted. Reported in plain English, not vanity metrics.
Most local businesses I meet have good products and loyal regulars, but an Instagram that's gone quiet, photos taken in bad light, and no clear way for a new customer to find opening times or place an order.
A big agency wants £1,000–£3,000 a month and a contract that doesn't flex around a quiet Tuesday. That's not built for a five-table café or a one-woman florist.
Everything is planned in short, two-week stretches with one clear goal each time, so you always know what's happening and why. No jargon needed.
The free check-up becomes a short list of priorities, based on what actually brings in visits, bookings or orders.
Each month splits into two-week stretches, each with one clear goal, not just "we'll post some things".
Posts, stories and scheduling happen exactly as planned for that stretch.
A short monthly chat on what worked. Anything about pricing, offers or reputation always gets your okay first.
A gift shop near a university and a family-run B&B don't need the same platform, tone or content, because their customers don't find businesses the same way online. Part of the check-up is working out exactly who you're really talking to.
Increasingly search Instagram and TikTok before Google when looking for somewhere local. For a café near a campus or a gym with a younger crowd, that's where the content needs to live.
Still search Google first, most of the time. For a B&B, a traditional pub or professional services, a strong Google Business Profile and Facebook still carry the most weight.
Checks reviews before visiting, whichever platform they found you on. That part never changes, whoever your customer is.
I actually know Wigan, Rochdale, Bolton and Lancashire. Not a template built for a city I've never visited.
One phone, one person, no ticket queue or account manager reshuffle.
Quiet month? Big event coming up? The plan moves with your business.
Some of the best content comes from an hour in your shop, not a stock photo library.
No dashboards full of jargon, no waffle. Just what's working and what to try next.
The goal is more visits, bookings and orders, not just a bigger follower count.
Most small businesses I've met in England are talented and well-loved locally, but stuck, because nobody's shown them the full toolkit. Posting alone doesn't fix that. This comes from what actually worked building my own brand from scratch:
Nearly half of all Google searches now have local intent, and most people who search for something nearby visit within a day. A strong, well-managed Google Business Profile is often worth more than a dozen posts.
Content that shows the workshop, the process and the people behind the counter, not stock templates.
Every piece of content ties back to a clear message about who you're for and why they should choose you.
A loyal core of regulars who comment and share beats thousands of silent followers. We build that by featuring your customers, replying to every comment, and turning regulars into your best promoters.
Built around real dates that matter to your customers: new menus, collections, Valentine's, Christmas, local events.
Where it fits, content grounded in cultural identity: the thing that makes a business memorable, not generic.
Bits of the process, given away for free, because most of this isn't secret. It just doesn't get done.
I've spent 15+ years in operations, import/export and supplier management, including building and growing my own product brand from scratch, where "marketing" meant Google reviews, real storytelling and local partnerships, not just an Instagram grid. I'm also certified in Business Analysis and trained in Scrum fundamentals, which means before I write a single caption, I ask how your business actually makes money, who your best customer is, and what's happening in the hours your shop goes quiet.
That's the difference between "I post content" and a plan that connects your marketing to your till.
I'm taking on five local businesses for a 30-day pilot: a free audit, a content calendar and professional posts, at a pilot price. Once the five spots are filled, it closes.